Powwownow creates controversy
18th April 2012
Great campaign by Powwownow and their agency, Gyro
Gyro has helped Powwownow seize upon the public’s sense of loathing for bankers and elaborate corporate spending with what we think is a Fantastic brand awareness campaign.
The tongue-in-cheek ‘More sense than money’ creative poked fun at businesses that have more money than sense. The aim of the campaign was to position Powwownow as the type of service for companies looking to make savvy spending decisions and reinforced the message that free conference calling with the provider is a ‘smart decision’. It also wanted to stress that not changing service providers can be costly – posing the question ‘do you have more money than sense or more sense than money?’ to UK business people. We just love how this campaign achieves cut-through and would get certain people to have a little think about how much money they’re wasting unnecessarily. Find out more.
